smoking revolutioN

We share public health concerns about cigarettes; in fact, these concerns are central to our company’s mission.

Three years ago we set an ambitious goal to create a revolution in smoking - a device that offers an authentic smoking experience, without heating or burning tobacco leaves.


MATURE COMPLEX FLAVORS, AROMAS AND "FEEL" IS BACK

We are the non-tobacco, e-cigarette alternative for the discerning smoker. Most of this industry's flavors contain only a handful of ingredients. We aim to provide a few authentic flavors with hundreds of ingredients that people have come to appreciate in every other mature flavor-driven industry.

nature of flavors

In nature, every flavor has its own delicate ratio of aromatic constituents that provide taste, aroma and “feel” experiences. These are the puzzles we work to decode at the MasterBlend labs.

Using our highly sophisticated instruments, we analyzed traditional tobacco leaves and identified the compounds and molecular structure of its flavors. We found that a true flavor experience involves taste, aroma, and “feel”, generally incorporating hundreds of botanicals, flavors, and ingredients.

worldwide search

We searched for these aromas and flavors in thousands of plants, leaves, stems and roots, as well as other naturally grown organic flora worldwide. We spared no expense and sought out the most exotic rare plants and extractions that we believed would help us deliver a superior smoking experience.

Over 250 Flavors

We accomplished our first flavor; authentic full flavored tobacco smoke, by expertly blending ~250 botanicals, plant extracts, and essences using our proprietary flavor transfer mechanisms, and further blending them into over 30 complex flavor concentrates, which are finally combined for the final MasterBlend.

Worldwide sources

We sought out the best global locations, the most precise soil conditions and the most beneficial weather to locate and purchase ingredients that could create an essence like no other. We use hyssop, from a herbaceous plant surrounding the Caspian Sea. We use styrax, derived from small tree families in Southeast Asia and Cardamom, made from seeds imported from India. We had to extract our own vanilla from vanilla beans imported from Madagascar. Occasionally, we will even improve on nature by re-creating some flavors in our labs in order to isolate the essence from undesirable chemicals that may be found in the natural source. These are just several examples of how we scour the globe for the flavors.

made in usa!

Sourcing our ingredients is only one part of process; blending them into world-class flavors is equally important and arguably more difficult. We use pharmaceutical grade, glass-lined reactor processes, agitated nutsche filters, and numerous other processes and proprietary equipment.

All flavors formulated, blended and packaged in the USA!

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Don't Heat or Burn Tobacco - Our Flavor Journey

 

We share public health concerns about cigarettes; in fact, these concerns are central to our company’s mission.

Three years ago we set an ambitious goal to create a revolution in smoking - a device that offers an authentic smoking experience, without heating or burning tobacco leaves.

Lu-C is devoted to the art of making great tasting smoke. We formulated a suite of MasterBlends to help you, the smoker, enjoy a world of better smoke. It started as a personal project born from our collective appreciation for the craft of making great smokes and the pleasure of smoking them.

 

Complex Flavor, Aroma and "Feel" is Back!

 

In 2015, we noticed something was missing. E-juices and e-cigarettes were popping up everywhere, but there was something missing for the discerning smoker. Most flavors contained only a handful of ingredients and no one offered high-quality, complex flavors that we have come to appreciate in every other mature flavor-driven industry. Instead, simple solvent extracted tobaccos were peddled as substitutes and anyone seeking an authentic cigarette smoking experience was left wanting.

We started down this journey to fill this void. Instead of providing dozens of simple flavors with a few ingredients, we aimed to provide a few authentic flavors with hundreds of ingredients, to give an exceptional smoking experience every time.

 

We've Fallen into the "Flavor Abyss"

 

In all of nature, every flavor has its own delicate ratio of aromatic constituents that provide taste, aroma and “feel” experiences. These are the puzzles we work to decode at the MasterBlend labs.

Because our full analytical in-house laboratory has 4 mass spectrometers, numerous gas chromatographs with FID, ECD, AED and other highly sophisticated instruments, we can analyze traditional tobacco leaves and identify the compounds and molecular structure of its flavors. The same is true for other satisfying, mature flavors we enjoy today. We found that a true flavor experience involves taste, aroma, and “feel”, generally incorporating hundreds of botanicals, flavors, and ingredients.

We followed the "white rabbit", ate a ton of "red pills", and started analysis!

 

Finding Non-Tobacco Plants to Blend into a Tobacco Flavor

 

In order to synthesize the most complex and robust flavors, we began to list out and identify over 200 of the most essential components in tobacco that make not only for great tasting smoke flavor, but an unmatched smoking essence: the feeling of tranquility, calmness, warmth and security that comes with enjoying a smoke on your own terms.

We searched for these aromas and flavors in thousands of plants, leaves, stems and roots, as well as other naturally grown organic flora worldwide. We spared no expense and sought out the most exotic rare plants and extractions that we believed would help us deliver a superior smoking experience.

We accomplished our first flavor; authentic full flavored tobacco smoke, by expertly blending ~250 botanicals, plant extracts, and essences using our proprietary flavor transfer mechanisms, and further blending them into over 30 complex flavor concentrates, which are finally combined for the final MasterBlend.

The MasterBlend is a taste the likes of which has never been brought to market before. Its complexity is unmatched. Complementing the traditional rustic, strong and robust flavor of tobacco should be hints of licorice, chocolate, coffee, vanilla, rum, wine, honey, raspberry and hundreds of other flavors.

We then used these concentrates to formulate other MasterBlends: a smooth menthol flavor, a medium roast coffee, and a unique “rolling” flavor, which changes as you smoke.

 

What's in the Best Smoke?

 

To satisfy today’s smoker, we knew we wouldn’t be cutting any corners. From the start, we developed our MasterBlends to be both exceptional and authentic in flavor. We recognized that real complex tobacco experience comes from a carefully chosen blend of exotic tastes and aromas that also impart that familiar tobacco “feel”. There is nothing simple about our proprietary MasterBlend flavors.

These commitments mean that our raw ingredients are extremely important to us. The quality of our products depends directly on what goes in them, so sourcing the best raw ingredients available is absolutely paramount. Our ingredients come from a variety of unique producers from all over the world. We not only seek out these finest suppliers, we also foster great relationships with them.

We sought out the best global locations, the most precise soil conditions and the most beneficial weather to locate and purchase ingredients that could create an essence like no other. For example, we seek out spearmint that is a hybrid of watermint and peppermint, sourced from the Middle East. We use hyssop, from a herbaceous plant surrounding the Caspian Sea. We use styrax, derived from small tree families in Southeast Asia and Cardamom, made from seeds imported from India. We had to extract our own vanilla from vanilla beans imported from Madagascar.

Occasionally, we will even improve on nature by re-creating some flavors in our labs in order to isolate the essence from undesirable chemicals that may be found in the natural source. These are just several examples of how we scour the globe for the flavors that other manufactures either ignore, or settle on inferior sources.

 

How Flavors are Extracted and MASTERBLENDS are Made

 

Sourcing our ingredients is only one part of the process; blending them into world-class flavors is equally important and arguably more difficult. Unlike other smoking products, ours required the use of pharmaceutical grade, glass-lined reactor processes, agitated nutsche filters, and numerous other processes and proprietary equipment.

Just like our MasterBlend, a plant extract is a sensitive ingredient that must be expertly handled to ensure its quality. In short, world-class smoking experiences demand world-class attention to detail at every step. Our processing equipment is unique and perfectly designed to bring you the best tasting and most authentic smoking experience possible.

All flavors are lab tested, formulated, blended, filled and packaged in the USA.

 

Lu-C is Born

 

Having a great tasting MasterBlend is only one part of the challenge and it was time to focus on hardware that could provide the same smoking experience you expect from the best cigarette:

  • Lu-C is cigarette sized and looks like a cigarette.
  • You store Lu-C in a charging pack, even in your pocket, to ensure it’s always charged.
  • Lu-C can be used many days between charges
  • A Lu-C cartomizer holds the equivalent to ~1.5 packs of cigarettes.
  • The charging pack holds spare cartomizers to ensure you are never without.
  • We’ll say it again: All flavors are lab tested, formulated, blended, filled and packaged in the USA.
  • Smoke dissipates quickly and is not offensive to people around you.
  • NO propylene glycol.
  • NO yellow teeth or fingers.
  • NOT obsolete technology that heats or burns tobacco.
  • You get an authentic experience, or your money back.

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